Wayne Deakin

Wayne Deakin serves as the Global Creative Principal at Wolff Olins, providing leadership across studios in London, New York, San Francisco, and Los Angeles, while also engaging in transformative branding and experience design. With an extensive background in creative leadership, Wayne has held significant positions at major agencies including as Executive Creative Director at Huge and AKQA, as well as founding the successful agency JAM. A passionate advocate for neurodiversity and inclusive design, Wayne volunteers as a speaker and mentor, contributing to industry discussions on diversity and universal design. Wayne's education includes a Master's in Psychology, Semiotics, and Cognitive Sciences from Queensland University of Technology, among other notable qualifications in advertising and visual communications.