Bettina Abbott

Bettina Abbott is a data-driven marketing leader with over 10 years of experience in strategic brand and customer engagement marketing across various sectors, including FMCG, luxury, and retail. Bettina has held positions such as Marketing Manager at Woolworths Group and Brand Marketing Manager at Marks and Spencer, where they developed and executed multi-channel campaigns aligning with brand objectives. Currently, Bettina serves as the Growth Marketing Lead at Blue Light Card Australia, focusing on innovative strategies for customer engagement. Bettina holds a Bachelor's degree in Commerce with a focus on Marketing and Human Resource Management from the University of Wollongong.