Kirsten Lam

Kirsten Lam is a marketing professional with a strong background in paid social media management across various industries, including Food & Beverage, Apparel, Health & Fitness, Publishing, and E-commerce. Currently serving as Manager of Paid Social at Wpromote since January 2024, Kirsten previously held roles at PMG as Associate Manager and Paid Social Coordinator, effectively managing campaigns for significant retail clients such as Old Navy and Gap Inc. Early career experiences include leadership positions at optiMize, Pentel of America, and other marketing-focused roles, where Kirsten contributed to community engagement, content creation, and branding strategies. Kirsten holds a Bachelor of Business Administration in Marketing and Strategy, along with a minor in Art & Design from the University of Michigan.