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Peter Byck

President & CEO

Peter was raised in Sonoma County in the heart of California’s wine country, and his family owns and operates Paradise Ridge Winery in Santa Rosa, CA, of which he acts as the Chairman of the Board of Directors. In addition, Peter is the Chair of the UC Davis Viticulture and Enology Executive Leadership Board and a member of the Chambers and Cham...

Roles at WX Brands

  • President & CEO

    Current role


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