James Shears

James Shears is currently the Vice President of Business Development and Client Partnerships at XR Extreme Reach, where a technology platform prioritizes creativity within advertising ecosystems. As the Founder and Principal of Red Leaf Strategies LLC, James focuses on transforming data into actionable business strategies. Additionally, James co-founded Partnerships Agency, which assists companies in navigating cloud marketplaces, and is a member of Partnership Leaders, an industry association for partnership and business development professionals. Previous roles include Senior Vice President and General Manager of Platform at Blockboard, Vice President of Global Business Development at Conviva, and Senior Vice President of Client Solutions at Nielsen. James holds a Bachelor of Commerce degree in Finance from Dalhousie University.