Katya Lebedeva

Katya Lebedeva is an accomplished marketing professional with extensive experience spanning over two decades in various high-impact roles. Currently serving as Head of Marketing at YANGA Sports Water since November 2017, Katya is responsible for managing talent, shaping product development, and empowering the commercial team. Prior positions include Marketing Communications Manager for EMEA at Life Fitness, where Katya led global product launches and managed e-commerce platforms. Previous roles also encompass responsibilities in partner program management at ZyXEL, channel marketing at WatchGuard Technologies, and marketing execution at C-MAP Norway. Katya began the career as a Marketing Coordinator at BMW Group during an industrial placement after earning a BSc in International Business and German, with a specialization in Marketing from the University of Warwick.