Business review network Yelp Inc. has added USAA Chief Brand Officer Tony Wells to its Board of Directors. Mr. Wells becomes the ninth company director, effective October 30, 2020, and he will also sit on Yelp's Compensation Committee.
“We are excited to welcome Tony to the Yelp Board,” said Yelp Board of Directors Chair Diane Irvine. “He brings to Yelp a deep understanding of marketing, operations, data analytics and strategy. Tony’s tenured experience across retail, automotive, home and financial services industries will bring critical expertise and unique perspective to our team as the company continues to execute on its long-term growth strategy within services industries and multi-location businesses.”
Mr. Wells has more than 20 years of marketing experience in retail, automotive, home and financial services industries. At USAA, he is responsible for all marketing, corporate communications, corporate responsibility, military affairs and USAA Foundation functions. He also served on the Board of Directors for software company Pattern89.
“As a long-time Yelp user, I’ve followed the company’s journey as it has grown from a review site into a trusted household brand,” said Mr. Wells. “As Yelp continues to evolve its go-to-market strategy with greater emphasis on self-serve and marketing channels, I am excited about the company’s vision and see tremendous potential for its continued growth. I look forward to supporting Yelp’s long-term strategy and am honored to join the Board.”