Larissa Helena

Head Of Content, North America at Yoto

Larissa Helena is an accomplished professional with extensive experience in content acquisition and rights management within the publishing and media industries. Currently serving as the Head of Content Acquisition for North America at Yoto since August 2021, Larissa oversees an interactive audio platform for children. Previously, at Callisto Media, Larissa excelled as a Rights Manager, achieving significant revenue growth during international and audiobook expansions. As a Literary Agent and Rights Manager at Pippin Properties Inc, Larissa successfully negotiated diverse rights for award-winning clients, significantly increasing revenue. Early career roles included Editor at Editora Rocco and Executive Editor at Rocco Jovens Leitores, where Larissa launched a new imprint and acquired numerous titles. Larissa holds multiple degrees, including an MA in Comparative Literature from Université Paris-Sorbonne and a certificate in Copyright Law from Harvard Law School.

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