Design and manufacturing company Reaction Retail has hired Gabby Rojchin as Vice President of Retail-Ready Operations and Digital Platforms. A seasoned brand expert, Ms. Rojchin will play a leading role in the development and rollout of the company’s new lifestyle accessories venture, YOUZEY. She will report to Reaction Retail CEO and Founder, Janet Carter.
"The timing for creating a direct-to-consumer brand was perfect given the change in buying habits caused by the COVID-19 pandemic," said Ms. Carter. "Gabby's expertise is essential. Now that she's joining us full time, her brand-building expertise, operational acumen, and knowledge of digital platforms will be vital to this next expansion phase of Retail-Ready."
With more than 30 years of business leadership and brand building experience, Ms. Rojchin is a highly respected creative and marketer who has won more than 500 awards. She most recently served on the Executive Creative Team for the world-renowned Supon Design Group, and is also an Adjunct Professor in advertising and marketing at Johns Hopkins University.
Ms. Rojchin has already been consulting on the YOUZEY launch, including building the launch strategy, and even coining the brand name.
"I've had the pleasure of working with Janet Carter in the past, but this is our most ambitious and exciting project together," said Ms. Rojchin. "I'm thrilled to be working with Reaction Retail as they look to parlay their successes in Wholesale and Private Label into their expanding Retail-Ready division."