Katija Vlatkovich

Katija Vlatkovich is an experienced professional in performance marketing and digital strategy, currently serving as Head of Performance Marketing at Zalando from April 2024 to June 2025. As the Founder and Director of Misfit Digital since September 2017, Katija focuses on data-driven digital strategies and execution. Katija has also contributed as a Thought Leader & Advisor to the B2B eCommerce Association of Australia from June 2020 to March 2024, promoting digital transformation among Australian B2B companies. Additionally, Katija co-founded and directed CLINK Drink from April 2022 to September 2023, launching the brand as a successful e-commerce store with an emphasis on marketing strategy. As an Office Hours Advisor for Startup Victoria from October 2021 to June 2023, Katija provided strategic guidance to startup founders on brand growth and marketing. Katija holds a BA in English and Film, TV and Media studies from The University of Auckland and a Graduate Diploma in Communications, Marketing and Public Relations from The Auckland University of Technology.