Chir Wey Lim

Chir Wey Lim is a seasoned professional with diverse experience in account management, business ownership, and merchandising across various sectors. Currently serving as a Regional Account Manager/Regional Buyer at ZALORA Group, Chir Wey leads joint business planning for a portfolio of global sports and shoe brands, driving significant growth in Southeast Asia and Hong Kong. As the founder and business owner of MON Jewelry, a demi-fine jewelry brand for modern women, market research has been conducted to align the business model with customer needs. Prior roles include Assistant Merchandiser at MUJI, where sales and margin targets were achieved, and Social Media Manager at Tailored Jewel, focusing on e-commerce marketing strategies. Educational qualifications include a Bachelor's degree in Architecture from the University of Brighton and A-levels in Fine Art, English Literature, History, Mathematics, and Thinking Skills from Kolej Tuanku Ja'afar.