Caitlin Kennedy

Caitlin Kennedy is a seasoned marketing professional with extensive experience in digital and paid media strategies. Currently, Caitlin serves as the Lead Senior Paid Media Strategist at Zero Gravity Marketing since November 2025. Prior to this role, Caitlin worked as a Paid Media Manager and Digital Marketing Specialist at True North from June 2023 to November 2025. Caitlin's career began at Sweaty Betty, where roles included Digital Marketing Assistant, Assistant Store Manager, and Sales Supervisor from September 2018 to June 2023. Previous experience includes working as a Product Specialist at Victoria's Secret and positions at Saks Fifth Avenue, Club Monaco, and maurices. Caitlin holds a Bachelor of Applied Science degree in Public Relations, Advertising, and Applied Communication from the Fashion Institute of Technology, earned between 2015 and 2019.