Bala Subramanian

Bala Subramanian is an experienced professional in product marketing and business development, currently serving as the Manager of Partnerships and Business Development for the UK and EU at Zoho since October 2025. Prior to this role, Bala worked at Zenskar as a Senior Product Marketing Manager, where significant brand-building efforts led to a threefold increase in inbound interest from SaaS founders and CFOs. Additionally, Bala held positions at Cashfree Payments, where responsibilities included devising annual operating plans and securing key client deals, and at Zoho Corporation, with a focus on product marketing and demand generation for the Middle East and Africa region. Earlier roles at Zoho involved leading sales and technical support teams, enhancing customer engagement, and implementing cloud-based accounting software. Bala holds a Bachelor of Technology in Computer Science from SASTRA University.