Patrícia Esteves

Chief Customer Officer at Zoop

Patrícia Esteves is currently the Chief Customer Officer at Zoop. Prior to this, they served as the Marketing Director at Fox Sports Brasil from May 2017 to March 2020. In this role, they helped Fox Sports become an indispensable brand to sports fans in Brazil by developing campaigns to attract new audiences, producing branded content to engage current viewers, and leveraging assets from Fox Sports and its sports partners to promote sports events. Under their leadership, the brand preference for Fox Sports increased by 12 percentage points in one year, surpassing key competitor in pay TV. The brand was also perceived as more innovative and credible. In addition, 2.9 million new viewers tuned in to Fox Sports pay-tv channels and 3.1 million people downloaded the Fox Sports app.

Before joining Fox Sports Brasil, Patrícia served as Marketing Director - Rio de Janeiro at Nike from March 2013 to May 2016. In this role, they were responsible for leading a team of marketing professionals and agencies to develop and execute local marketing plans that delivered business results and built strong connections with consumers. Patrícia also oversaw the development and implementation of digital marketing initiatives, PR campaigns, and retail activations.

Patrícia began their career at The Coca-Cola Company in February 2001 as a Senior Marketing Manager for the Coca-Cola brand. In this role, they were responsible for developing and executing marketing plans to grow the brand’s market share and profitability. Patrícia also oversaw the creation and implementation of advertising campaigns, promotional programs, and market research initiatives.

Patricia Esteves has an MBA in Marketing from COPPEAD UFRJ, a degree in Journalism from Universidade Federal do Rio de Janeiro, and a professional certification in Consumer Insights & UX from COPPEAD UFRJ. Patrícia also has a nanodegree (incomplete) in Digital Marketing from Udacity and an extension in Digital Marketing - High Performance Management from ComSchool.

Their manager is Alessandro Raposo, Head of Payments.

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Previous companies

The Coca-Cola Company logo
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Peers

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Timeline

  • Chief Customer Officer

    Current role

  • VP, Marketing

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