ZWSOFT

Adam Yao is an experienced marketing professional currently serving as the Head of Global Marketing at ZWSOFT since January 2022, where leadership of a team of nearly 20 focuses on strategic marketing initiatives to enhance brand visibility and accelerate global revenue growth. Prior experience includes co-founding Quarterback Media, providing marketing services for the Fintech and eCommerce sectors, and holding the position of Deputy General Manager at Yidianqian Financial Services, overseeing operations and marketing for a digital marketplace. Adam Yao also served as Director of Operations at Zhaoyin Asset Management and held various marketing roles at ZWSOFT from 2010 to 2015. Adam Yao holds a Bachelor of Arts in English Language and Literature from South China Agricultural University.

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Global Marketing

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