Amy Heidersbach joins Alteryx as Chief Marketing Officer
Alteryx, the end-to-end analytics platform, has appointed Amy Heidersbach as Chief Marketing Officer. Heidersbach most recently served as Chief Marketing Officer at CareerBuilder and brings more than 20 years of experience building authentic brands, bringing innovative products to market and delivering effective campaigns that connect with consumers, businesses, developers and partners.
“Marketing is a critical driver in our success, and we believe now is the time to further invest in modern, integrated marketing strategies that communicate our unique value to the market,” said Scott Jones, president and chief revenue officer at Alteryx. “We are excited to welcome Amy to the Alteryx team as we continue to transform the data science and analytics market and aggressively grow our global presence.”
In her new role, Heidersbach is responsible for evolving the global go-to-market strategy and delivering data-driven programs that help businesses of all sizes leverage analytics to accelerate their own digital transformation and performance. Her experience launching and growing marketplace businesses at Capital One and PayPal will benefit Alteryx as it expands into new markets and ecosystems. Her proven ability to build purpose-driven brands at CareerBuilder, Magento, PayPal, Visa and others will help Alteryx evolve its brand as it grows globally.
Heidersbach’s appointment follows demonstrated company performance and global expansion, as the company continues to benefit from an increased demand for advanced analytics coupled by strong execution in 80 countries.
Meet the people behind Alteryx here.
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