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Lyft's CMO will join Dashlane after raising $110 million

Christian Wylonis · May 30, 2019
Joy Howard
Joy Howard

Lyft's Chief Marketing Officer, Joy Howard, will transition out of her current role as CMO at Lyft to join Dashlane as CMO in August. The news follows the announcement that Dashlane has closed a $110 million Series D funding round led by Sequoia Capital with Jim Goetz of Sequoia joining the company's board of directors.

Howard is a world-class marketer and brand strategist. In her new role, she will oversee the global marketing function as well as all policy-related initiatives. Howard has a proven track record for growing iconic, multi-billion-dollar global brands, and previously held leadership positions at Sonos, Patagonia, Nike, and Coca-Cola.

The investment and additions to the board and leadership team come at a major inflection point for Dashlane and the broader digital identity market. As more of the world becomes digitized and internet-connected, vulnerable passwords and personal information have become the front door for cyber-attacks against consumers, small businesses, and enterprise firms, fueled by ongoing mega-breaches and credential spills. Dashlane automatically fills and stores passwords, personal data, and payment details to help you manage, monitor, and protect your digital identity.

In a statement, Goetz said: "While most people are not aware of the magnitude of these issues, an entire economy is booming and growing in sophistication around harvesting and weaponizing stolen credentials, with participation from nation-states and cybercriminals. We believe this category has the potential to one day surpass anti-virus in size, and we are excited to partner with the emerging market leader as they create and grow the category."

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