Petco appoints new Chief Digital and Innovation Officer
Petco has hired Darren MacDonald as Chief Digital and Innovation Officer effective June 10. Prior to joining Petco, MacDonald managed Walmart's US e-commerce entertainment business where he grew market share and oversaw merchandising, planning, supply chain, marketing, business development, site experience, finance, human resources, product and engineering teams.
The new hire is an indication that Petco is increasing their focus on delivering an elevated omnichannel experience. In a statement, Petco CEO Ron Coughlin said: "Darren's impressive background in digital strategy and e-commerce growth will be an incredible asset to the Petco leadership team, as we continue to power innovative digital platforms to create an unparalleled experience for our customers."
MacDonald brings 20 years of global digital strategy and business development experience to Petco, and has served in senior roles with Walmart, IAC and Avery Dennison Corporation. He holds a bachelor's degree from the University of California, Berkeley and a master's degree in business administration from the University of California, Los Angeles. He will be based at Petco's National Support Center in San Diego and report directly to Coughlin.