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Snap hires CMO to acquire new users through advertising

April 25, 2019
Snap
Photo by Thought Catalog on Unsplash

Snap has announced that Kenny Mitchell will join the company as Chief Marketing Officer (CMO) beginning in June 2019. The "camera company" has struggled to grow its user base in recent years and the hiring of Mitchell is an indication that advertising will play a major role in the growth strategy going forward. Snap currently has 190 million daily active users versus 2.7 billion people using Facebook every day.

Mitchell was most recently Vice President of Brand Content & Engagement for McDonald’s USA, where he guided the company’s strategic brand and consumer marketing agenda in the US. At Snap, Mitchell will lead all consumer and product marketing programs for the company and report directly to CEO & co-Founder Evan Spiegel.

In a statement, Spiegel said: “Kenny’s consumer marketing expertise and his deep understanding of our products will be a great combination for Snap. Throughout his career, Kenny has demonstrated his ability to successfully execute innovative, global marketing campaigns, many of which have leveraged our own vertical video and augmented reality products. He’s a natural fit to join our team and lead marketing as we continue driving the positive momentum we have in the business.”

In recent months, Snap has made several senior commercial hires including Jeremi Gorman who joined as Chief Business Officer from Amazon.