017 provides an original perspective on fashion through a diverse and thoughtful selection of designers.  We stand out from the current climate in fashion because of our distinctive sensibilities when it comes to purchasing items for our space.  Our unorthodox buying strategies are designed to create a product selection that converges to provide the customer with the best available collections.  If we do not have full faith in a brand and their product, we simply will not carry it.

The designers we select represent a subtle, thoughtful and gender fluid approach to aesthetics and definitions of style in the ever-fluctuating contemporary landscape of fashion.  We seek to provide every shopper with the items and garments necessary to achieve an understated, quiet confidence.  At 017, our fundamental values revolve around how to improve the culture, and how to add to the conversation on fashion and design both in locally and internationally.  With our unique vision, we seek to stand out and present the customer with a broad range of products that all compliment each other in captivating and inspirational ways.  Our product selection is backed by our cohesive vision anchored by the principles of honesty, innovation, and quality.

017 is future oriented in both design and technology, and being able to identify up and coming trends and effectively present them to the customer is integral to us.  By offering a streamlined experience to every customer, both online and offline, we hope to provide every person with an easy, satisfying, and thought-provoking experience.

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