Luke Boyadjian

Luke Boyadjian is an accomplished professional with extensive experience in digital strategy, e-commerce, and sports coaching. Currently serving as General Manager at 1-Up and Assistant Coach for the National Under 19 Champions team at Cricket Wellington Inc, Luke has previously excelled in roles such as Head of Conversion Rate Optimisation at Marsello and Ecommerce Specialist at Telstra. With a strong background in digital solutions and client relationship management, Luke has effectively led teams and driven business growth across multiple industries. Luke holds a Bachelor of Commerce in Marketing and E-commerce from Victoria University of Wellington.