100%, based in San Diego, California, is an independent premium sports brand with a focus on performance eyewear, technical apparel, and sports protection. 100% empowers today’s most demanding athletes with the performance technologies and gear they need to compete at the top of a wide variety of sports.The 100% brand has been synonymous withMotocross Americana and linked to many iconic moments that laid down the roots of what is modern Motocross. 100% dates back to the early 1980s when the popular logo graced the factory racing equipment of the biggest stars in Motocross.Today, 100% is inspiring a whole new generation of athletes and asking them the original tagline: “How much effort do you give?” The 100% brand boasts an impressive roster of athletes including seven-time Tour de France green jersey winner and three-time road cycling world champ Peter Sagan; two-time 450 AMA Supercross champion Cooper Webb; Olympic gold, UCI cross-country mountain bike world, and European champ Jolanda Neff; four-time UCI downhill world champ Loic Bruni, #1 ranked long-course Triathlete in the World, Gustav Iden; Olympic gold and X-Games Champion snowboard slopestyle star Zoi Sadowski-Synnott; four-time Olympic gold biathlon sensation Johannes Thingnes Boe, and MLB All-Stars Atlanta Braves Ronald Acuña Jr. and San Diego Padres shortstop sensation Fernando Tatis Jr. Follow us on Facebook, Twitter, and Instagram.

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100%

100%'s headquarters in San Diego, CA, United States

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Kristi Christenson

Canhdy Ritter

Thomas Prenez

Liam Barrett

Shaun Ryan

Steven Carkey

The Sales and Marketing team at 100% drives brand visibility and revenue growth by developing and executing strategic marketing campaigns, managing athlete endorsements, and expanding market reach. They optimize sales channels, provide excellent customer support, and align promotional activities to elevate the brand's presence in the competitive sports market. Through collaboration and innovation, this team ensures that 100%'s premium performance eyewear, technical apparel, and sports protection reach a global audience of elite athletes and sports enthusiasts.

Sales and Marketing

The Supply Chain team at 100% ensures the seamless procurement, storage, and distribution of premium sports gear and apparel. This team is responsible for managing supplier relationships, optimizing warehouse operations, and coordinating logistics across North America (NA) and Europe, Middle East, and Africa (EMEA) to ensure timely and efficient delivery of products to athletes and retailers worldwide.

Supply Chain

The Design Team at 100% is responsible for creating and developing innovative and visually striking performance eyewear, technical apparel, and sports protection gear. Comprising a Senior Designer, a Production Designer, and a Graphic Web Designer, the team ensures that all designs not only meet high aesthetic standards but also enhance functionality and performance for professional athletes. They collaborate closely with other departments to maintain the brand’s legacy and deliver cutting-edge products that encapsulate the spirit of competition and excellence.

100%

Org chart

Teams

Sales and Marketing

Supply Chain

Design Team

Offices

100%

Org chart

Teams

Sales and Marketing

Supply Chain

Design Team

Offices

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