100 All'ora creates curated driving journeys that showcase the very best of Italy through exceptional cars, unforgettable roads and carefully crafted experiences.

Our portfolio ranges from one-day driving experiences to multi-day road rallies, from private journeys with a single vehicle to large-scale driving events. Depending on the program, guests may choose from our collection of the latest supercars, timeless vintage icons and rare collector's automobiles or travel in their own vehicles, allowing us to tailor every journey to the occasion, the group and the experience envisioned.

Our strength lies in bringing together automotive expertise, luxury travel know-how and meticulous operational planning. Every route is personally developed and inspected by our team, while each itinerary is designed to balance driving with authentic experiences that make every program feel memorable and distinctive. With dedicated on-the-ground support throughout the journey and an exceptionally high staff-to-guest ratio, we take care of every detail behind the scenes so that our guests and partners can simply enjoy the experience.

We work with private clients, automotive clubs, luxury travel advisors, hotels, event and wedding planners and premium brands to create journeys tailored to their objectives, whether that's an exclusive client event, an incentive program or an unforgettable drive through Italy.

100 All'ora

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100 All'ora

Org chart

Teams

Offices

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