101 Research is a full-service market and UX research firm. Founded in 2017, we specialize in meeting the research needs of innovative companies, along Silicon Valley’s Highway 101 and around the world.

We are a mixed methods firm, conducting qualitative and quantitative market and UX research. With our team’s decades of experience leading high-impact applied research projects, we know each project is unique.

We are a full-service research partner, but we also can provide specific task support (e.g. recruitment, moderation) to meet each project's specific needs. We are not a research factory. Instead our team works closely with our clients to ensure each project is individually tailored to deliver actionable business insights.

Our research can fit any budget, and is tailored to meet your team’s needs. Our deep understanding of the user experience and international markets ensures that our products and services are shipped on-time and are on-target.


101 Research

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101 Research

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