10x is a UX & Product Strategy company based in Dubai, on a mission to elevate product thinking and UX maturity across the MENA region. 

We partner with scale-ups, corporates, and venture-backed startups to help them ship better products, faster — grounded in strategy and user research, not opinions or guesswork.

Our edge? A nimble team of only 10x people — experts in their craft, grounded in the region, and native to AI.

We also coach teams and mentor individuals in UX Research, Product Discovery, Product Design, and UX Strategy — shaped by decades of our collective hands-on, practical experience in building and shipping impactful products.

10x

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