Cathy Smith

Cathy Smith (Goldberg) is a seasoned digital marketing professional with extensive experience in social media strategy and management. Currently serving as a Senior Digital Marketing Manager at 10x Genomics since January 2022, Cathy previously held the position of Senior Social Media Strategist at the National University System, where responsibilities included managing client social media channels, creating reports, and launching influencer marketing campaigns. Cathy has also worked in various roles at Brandetize, PLOTAGRAPH, Inc., and TapHunter, contributing to significant social media growth and developing comprehensive marketing strategies. With a Master's degree in Strategic Communications from National University and dual Bachelor's degrees in Communication and Psychology from UC Santa Barbara and The University of Manchester, Cathy combines academic knowledge with practical expertise to drive engagement and results across multiple platforms.