Craig McRobert is a senior digital product leader currently serving as Product Lead at 11:FS, where they focus on creating high-impact digital experiences. With a background spanning various roles including Head of Product at the Financial Services Compensation Scheme and Senior Digital Product Manager at Barclays UK, Craig has extensive experience managing cross-functional teams and driving innovation in the digital space. They have successfully developed customer-centric products that enhance digital journeys and improve conversion rates across multiple industries, including fintech and banking. Craig’s expertise also encompasses product strategy, lifecycle management, and building collaborative team environments to deliver measurable business outcomes.
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