Sofia Lund

Sofia Lund is a wellness and health tech visionary currently serving as the CEO of Evogenom, where they are pioneering a DNA-based wellness companion. They have previously held senior roles, including CXO at Blueprint Genetics and Marketing Manager for Fiskars Homeware, focusing on brand strategy and customer experience. As the founder of S Factor Company and co-founder of Oyama, Sofia emphasizes building brands that resonate with people and fostering cultures that drive success. They are actively involved in mentoring startups and have led numerous initiatives to empower entrepreneurs in transforming their ideas into successful ventures.