At 2.Oh!, we believe in the power of transformation—not just how you look, but how you feel. Whether you’re feeling bold and daring or playful and whimsical, there’s a shade waiting to reflect your inner mood. We want you to embrace a lifestyle of fun, spontaneity, and endless possibilities with a happier, more vibrant 2.Oh! version of YOU! All it’ll take is for YOU to say
#ColorMeHappy !

One thing we know for sure- when you see your new hair color for the first time, you’ll experience the ‘Oh!’ moment. Is it the joy in trying something different? Or the excitement in breaking the monotony? Or the thrill in expressing yourself unapologetically? Now, that’s for you to tell us!

At 2.Oh!, our science-first approach sets us apart in the hair care industry. We prioritize innovation, using unique ingredients, novel formulations, and distinctive application methods.

Each product is crafted to address Indian hair types and concerns, offering tangible benefits. Our collaboration with Italian labs ensures every product meets and exceeds international quality standards, making 2.Oh! synonymous with innovation, effectiveness, and joy.

Co-founded by 2 sisters, Ritu Vijayvergiya and Roohi Vijayvergiya, in 2022. Together, they bring a wealth of experience, passion, and innovation to this company, hoping to drive it towards new heights. Their diverse skill sets and complementary strengths form the foundation of our journey towards success.

2.Oh!

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2.Oh!

Org chart

Teams

Offices

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