Stephanie Smith Halliday

Stephanie Smith Halliday is a highly experienced creative professional with a diverse background in leading creative teams and developing innovative marketing strategies. As the Chief Creative Officer and Co-Founder at 2 UP since January 2020, Stephanie has a proven track record in guiding creative direction across multiple companies, including roles as Senior Creative Lead at Zuora, Creative Lead at Stratifyd and Tealium, and Art Director at American Specialty Health, where notable achievements include receiving various awards for outstanding creative work. A graduate of The Art Institutes with a BA in Graphic Design and a BA in English and Spanish from the University of Florida, Stephanie excels in omnichannel campaign development, brand identity creation, and mentoring design teams.