At 21 grams, we help companies and individuals reach their next level of success with passion and structure.

We primarily support entrepreneurs and leadership teams of small and midsize businesses who have built something strong, often intuitively, driven by ambition and hard work… and who now feel that what worked until today is no longer enough for what comes next.

Growth is exciting. But the ups and downs often follow each other quickly.
At certain key moments in the entrepreneurial journey, cracks start to appear: the vision is no longer fully clear or embraced internally, teams lose alignment, key roles become harder to fill, motivation declines, and the entrepreneur ends up mostly focused on operations, even though their energy belongs in strategy, innovation or the next move.

The day-to-day requires attention. Complexity increases. There is little time to step back and look for the right solutions or support which can leave entrepreneurs feeling overwhelmed.
And this is where we come in.

At 21 grams, we are facilitators of your entrepreneurial journey. We bring guidance and specific, pragmatic solutions to help you regain clarity and focus. Our inspiration and way of working come from our own journey, with its ups and downs, in building and leading companies as CEO and COO. Over the past decade, we have led companies ranging from 15 to 70 people, and ultimately a combined 250. We understand these growth stages and know where to place the attention and focus.

Through our PassionPurpose Framework and our 3-step approach - Understand, Recommend, Implement - we strengthen your story, business strategy, leadership, team and internal communication. We don’t remain theoretical and we help implement what needs to evolve.

Next to companies and entrepreneurs, we also support individuals through mentorship, helping them navigate pivotal professional moments such as career transitions, launching a business or finding a new direction.

Let's connect!

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