2253 Apparel is a Los Angeles–based leader in fashion and lifestyle, managing a growing portfolio of national brands and private labels. Our portfolio today includes Celebrity Pink, Liverpool, Roxy, Spalding, Von Dutch, Juicy Couture, BCBGeneration, Rachel Roy, and more, alongside a robust private brand business with the nation’s top retailers.
Since 2023, we’ve expanded with the launches of Spalding Apparel, Von Dutch Denim & Workwear, and Juicy Couture Denim, while also evolving Celebrity Pink into a true lifestyle brand with extensions in Jewelry, Footwear, and Home.
At 2253, we are nimble, innovative, and execution-driven, delivering relevant fashion, expanding brand presence, and creating long-term value for our partners and consumers.

2253 Apparel LLC

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