MacKenzie Lane

Mackenzie Lane is an accomplished marketing professional with extensive experience in influencer marketing and social media strategy. Currently serving as Senior Manager of Influencer Marketing at 22Squared since January 2018, Mackenzie has successfully scaled business projects, managed campaign budgets exceeding $425K for notable clients including Carter's and AdventHealth, and developed impactful influencer campaigns. Previous roles at Resurgens Hospitality Group and PureCars involved executing marketing strategies, fostering partnerships, and driving engagement through innovative content. Mackenzie holds a Bachelor of Business Administration in Marketing from Georgia State University.