John Baier

John Baier, CLU, ChFC, CLF, MSFS has 35 years of experience as a Managing Partner and has served as a company executive. As Managing Partner, he built a basically scratch agency into one of the premier agencies in the world. Baier was the 2013 inductee into the GAMA International Hall of Fame, the highest distinction in the financial services industry.

John Baier is the founder and CEO of Baier Consulting International and cofounder and Chairman of 25 Point Systems Inc.

John has more than four decades of experience in the insurance industry. He was a managing partner for New York Life for 35 years also served as Executive Director for Seguros Monterrey New York Life in Mexico. A well-rounded strategic planner, he excels at recruiting within the financial services industry. He also spends his days coaching, consulting, overseeing operations, and business development. He attributes his success to his systems, hard work, training, experience, and business acumen.

As a company executive, John coached high-level industry leaders, ran a program to increase MDRT membership, and took his company from ranking 33rd in membership to 14th in one year.

He instituted project retention and increased third prior retention by 3.2 percentage points in one year. During this period, he ran the Agency Channel of Distribution, increasing the number of sales and proactive agents by 33 percent over the prior year.

John started his professional journey in the US Army as an artillery officer in 1972. He stayed active in the military for more than a decade in the National Guard. He commanded the Artillery Battery that was recognized five consecutive years with the Eisenhower Trophy for being the best unit in New Jersey. During his time in the reserves, John worked as a full-time insurance agent and then as a second-line manager. He steadily worked his way up the industry's ranks and became a Managing Partner with New York Life in 1981.

John has earned numerous awards and accolades for his work. He was inducted into GAMA International's Hall of Fame and was named Underwriter of the Year in the financial services industry by New Jersey Life Underwriters. Also, he was honored with the Soaring Eagle Award by Kinder Brothers and the First in Class Award from New York Life, and he was named a Lifetime Member of the New York Managers' Roundtable.

His second book “The 25 Point System for Sales Accountability and Success” is available on Amazon. (Paperback) (Kindle)

John is a past president of GAMA International and a past chairman of the Joint MDRT, GAMA Mentoring Council.

John earned a master's degree in financial services from The American College and a bachelor's degree in psychology from Seton Hall University. Outside his professional endeavors, he serves on the board of directors of Team Walker, and he enjoys boating and golfing.