27 Music is a proudly Adelaide-based artist management company devoted to nurturing and supporting Australian musicians. At our heart, we are music lovers who believe deeply in the power of music to connect, inspire, and create lasting impact. Our work centres around helping artists bring their creative visions to life whether through writing and recording music, performing live, or building meaningful relationships with their audiences.

Since 2014, 27 Music has championed emerging talent, guiding artists from their first gigs in local venues to stages across the country and beyond. Founded by Rachel Whitford, who previously managed artists such as Dear Seattle, TOWNS, and Between You & Me, the company has grown with the addition of artist manager and former Pinkish Blu member, Sebastian James. 

What sets 27 Music apart is our unwavering belief in our artists. We operate with heart always putting artists first, celebrating individuality, and creating a space where creativity and authenticity thrive. We’re passionate about fostering a music community built on honesty, inclusivity, respect, and genuine connection. We care deeply about the stories our artists are telling and the communities they represent, and we’re committed to helping those voices be heard.

27 Music

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27 Music

Org chart

Teams

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