Mark Watkin is a seasoned international executive currently serving as the Chief Operating Officer at 28 Group, with extensive experience across multiple regions including the UK, EU, US, ANZ, and LatAm. Previously, Mark spent over five years as the Global CEO of BikeExchange, where they transformed the business from a classifieds platform to a high-growth e-commerce model, successfully leading an IPO in 2021. Mark has held senior positions at notable agencies such as TBWA\Australia and BWM Dentsu, and founded We Keep Good Company. Mark's leadership style emphasizes resilience, creativity, and team-building, and they are also passionate about sports, having competed at an elite level in rowing and enjoying marathon running and cycling.
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