28 ROW provides brands with a simple solution to effectively access the college demographic.  Utlizing the power of peer influencer marketing, 28 ROW authentically builds brand awareness and drives sales amongst this demographic across the country.  

28 ROW

The New York office focuses on talent acquisition, influencer marketing, and digital content creation.

New York

Cindy Krupp

Janie Karas

The Content Creators and Influencers team at 28 ROW is responsible for developing authentic, engaging content that resonates with the college demographic. They collaborate with peer influencers to generate brand awareness and drive sales through innovative campaigns across various social media platforms. By harnessing their unique insights and connections within college communities, the team effectively promotes partner brands in a relatable and impactful way.

Content Creators and Influencers

This department focuses on leveraging influencers to promote brand awareness and engage target audiences through social media platforms.

Influencer Marketing

This department focuses on attracting, developing, and retaining skilled individuals to meet organizational goals.

Talent Management

This department focuses on fostering relationships and organizing events to enhance community involvement and support campaigns.

Community Engagement

This department oversees the strategic direction and operational management of the organization.

28 ROW

Org chart

Teams

Content Creators and Influencers

Influencer Marketing

Talent Management

Community Engagement

Executive Leadership

Offices

28 ROW

Org chart

Teams

Content Creators and Influencers

Influencer Marketing

Talent Management

Community Engagement

Executive Leadership

Offices

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