29 PLUS is a premium skincare and wellness brand founded in 2023 in Dubai, innovating beauty through a minimalistic yet holistic approach, caring for the inner and outer self alike.
The brand bridges the gap between clinically proven formulas with highly-concentrated hero ingredients, and inner wellness, empowering one’s journey to authentic radiance.
Our promise of honesty and sustainability is our heartbeat. Every product, every ritual, every choice is designed with the future in mind. The best ingredients sourced all around the world. No inflated claims. No hidden trade-offs.  
We believe true radiance shines brightest when it uplifts fines lines, moods and people all at once. True beauty is how we live, how we care and how we give back.

29 PLUS

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29 PLUS

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