Alex Andreas is an accomplished alliances and channels executive with over 12 years of experience in SaaS, currently serving as the Head of Ecosystem Growth at 2Game, where they drive digital retail, esports, and community growth. Previously, Alex held various roles at Workday and Salesforce, focusing on partner sales and account management. They began their career as a Marketing Executive at Gametail.com Limited and an Account Executive at GLS Games Distribution UK LTD. Alex earned a BA (Hons) in Business and Management from Oxford Brookes University, demonstrating a strong foundation in commerce and technology.
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