Jo Masterson

Jo assumed the role of Chief Executive Officer at 2Morrow in 2020 after serving as it's COO since launching in 2011. Starting her career as an RN, Jo brings the real-world experience of working in healthcare systems with a focus on patient care. Over the years, Jo has continued to expand her knowledge of human behavior working in healthcare, education and technology. She is also a successful serial entrepreneur who was named by the Puget Sound Business Journal as a “40 under 40” for making an impact in business and her community. Jo is a thought leader in the digital health/digital therapeutics industry, and passionate about the convergence of mobile technology and behavioral science. She brings a deep understanding of the needs and opportunities in both the digital wellness and emerging digital therapeutics markets.