CORE EXPERTISE:
Marketing strategy and execution: brand, positioning, content, search marketing, social, PR, events, paid media. I've led teams and managed large budgets, but I also do hands-on work. With AI, I can move fast and cover ground that used to require a much bigger team.

SPECIAL FOCUS:
Established businesses in industries where marketing hasn't been a priority: industrial services, construction, energy, mining, real estate, healthcare, financial services, government. Companies that have grown on reputation and referrals but haven't built out a dedicated marketing function. I bring what I've learned in tech to help them compete — brand, digital, and real-world marketing like direct mail, signage, events, local sponsorships, and regional campaigns.

WHAT I CAN DO:
- Brand and positioning: what you stand for and how to communicate it
- Audience and buyer insight: understanding who you're trying to reach and how to reach them with the right message, content, and timing
- Content that ranks and gets read
- Search marketing: SEO, local search, AI search (AEO/GEO)
- Paid media: performance and top-of-funnel awareness
- Social media and influencer marketing
- PR and communications
- Real-world marketing: events, direct mail, billboards, signage, local sponsorships
- AI workflows that let a small team operate like a larger one
- Strategy, execution, or both

WHO I WORK WITH:
- Tech/SaaS and B2B
- DTC, retail, consumer brands
- Industrial services, trades, field services (gas detection, HVAC, electrical, construction)
- Energy and natural resources (mining, oil & gas, renewables)
- Real estate: developers, brokerages, property management
- Healthcare and financial services
- Regional and multi-location businesses
- Government and public sector

2nd Growth

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2nd Growth

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