Anelde Greeff

Anelde Greeff is a seasoned professional with extensive experience in content marketing and strategic management. Currently serving as Co-founder and Chief Content Officer at 2Stories since September 2020, Anelde is also a Director at SheSays Cape Town, an organization dedicated to advancing women in creative industries. With previous roles including member of the Digital Content Marketing Committee at IAB South Africa and a Marketing and Content Strategist in self-employment, Anelde has held numerous leadership positions at New Media, culminating as Head of Content across various divisions, including the Food division and Eat Out brand. Anelde's editorial expertise includes significant roles such as Editor-in-chief of Eat Out and Group Editor of Edgars Club Magazine. Anelde holds a B Comm degree with specializations in Economics, Marketing, and Industrial Psychology from Stellenbosch University, alongside education from the University of Cape Town and Stellenbosch Business School.