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AMADI HICHAM is an engineer and business leader who co-founded 2WLS (World Wide Loyalty System) Maroc and serves as chairman of the board of 2WLS since 2009. They are the associate founder of 2WLS Maroc and the PDG of Toogo (2023–present). They were the chairman of Heetch Maroc from 2017 to 2023 and previously served as vice president of ASMEX (ICT export) and as chairman of ASTEC (2013–2015). They earned an engineer master's degree from Ecole nationale supérieure d'Ingénieurs de Caen and studied at Ecole d'ingénieur en France (2001–2003), and they are pursuing a Certification in Entrepreneurship Development Program by MSI.
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