Jasmine Sim

Jasmine Sim is a Senior Marketing Technology Specialist at 2X since August 2021, focusing on marketing automation strategy and CRM integration to enhance lead nurturing and segmentation. Previously, Jasmine held the role of Marketing Operations Specialist at 2X, where responsibilities included developing lead scoring models, managing marketing tech tools, and ensuring GDPR compliance. Jasmine's earlier experience includes positions as Marketing Operations Associate at 2X, Technical Analyst at Rizing, and Business Analyst Intern at AGTIV Consulting, with foundational skills developed as a Frontend Web Developer at Reneon Technologies and a Sales Assistant at Machines. Jasmine holds a Bachelor's degree in Information Technology from Anglia Ruskin University and a Diploma in Business Information Systems from HELP International College of Technology.