Patrick Laycock is an accomplished professional with extensive experience in digital marketing, product development, and strategic management. Currently serving as the Director of Product & Innovation at 30 Lines since May 2018, Patrick is responsible for ensuring that products align with client needs and that the Client Services Team is equipped to achieve optimal results. Prior to this role, Patrick held various positions including Senior Manager of Digital Strategy & SEO Product Owner and Account Manager/Digital Marketing Analyst, demonstrating a strong background in account management and analytical reporting. Previous experience includes a data analyst role at Smart Harbor, a digital marketing strategist position at The Shipyard Inc., and roles at Naked Lime and The Ohio State University. Patrick holds a Bachelor of Business Administration in Marketing from The Ohio State University Fisher College of Business.
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