Shane Brey

Shane Brey is the founder and inventor of 360 Hoops, a company established in July 2018, focusing on basketball innovation. Since December 2015, Shane has owned and directed Brey’s Basketball Academy, successfully leading camps and clinics for over 500 players while securing local sponsorships. Prior experience includes serving as the Athletic Facilities and Operations Manager at Lake Mary Preparatory School from August 2016 to August 2018, where responsibilities included maintaining equipment and ensuring safety. Shane was also the Assistant Athletic Director of Sports Marketing at the University of Central Florida from October 2011 to July 2015, where analytical methodologies were developed for sports marketing initiatives. Previous roles include Director of Marketing for the Eastern College Athletic Conference and Marketing, Promotions and Events Manager at Riverfront Development Corporation of Delaware. Shane began a career in sports management at the University of Delaware as Supervisor of Events and Assistant Basketball Coach, supporting 23 intercollegiate sports programs. Education includes a Bachelor of Arts degree from Salisbury University, completed in 1994.