Svetla Miteva

Svetla Miteva is an experienced marketing and growth professional with a solid background in leading demand generation and growth initiatives across various sectors, particularly in B2B SaaS and fintech. Currently serving as the Fractional Head of Demand Generation for the DACH region at 360Learning, Svetla previously held the role of Fractional Head of Growth at Comet Rocks, where responsibility included building infrastructure for embedded commerce. Notable contributions include serving as the Fractional CMO for multiple companies, developing customer acquisition strategies, and facilitating marketing transformations at ecoligo and Penta. With a Master's degree in Business Administration from Copenhagen Business School, Svetla has also held key roles at trivago and ZenithOptimedia, demonstrating strong expertise in digital marketing, product management, and omni-channel strategies.