37 Wealth, which marked 2019 as its first full year of existence, has a foundation that has been built upon by our team for over 35 years. A lot has changed since then – the practice has grown, the industry has evolved – so too, have our clients. In creating and naming the practice, the ultimate goal was to construct something that was a reflection of our collective past and a statement about our values – past, present and future.

Thirty-seven is a hat tip to our home state of Nebraska, the 37th state admitted to the union, and although our clientele is national, our roots are deeply Midwestern. We hope that in engaging with us, you see the same honest, hard-working, family-oriented and no ‘BS’ people that are characteristic of the towns that we came from and the ones we now live in.

The ‘Wealth’ in the name is probably both obvious, in its description of our practice as one that gives financial advice, and hopefully meaningful in that expresses our desire for simplicity. People’s financial lives can be incredibly complicated, but we believe the job of a planning team is to distill that into something that is simultaneously plain and useful. We hope to both educate clients on the ‘Whys’ and to make their implementation, however complicated, seem painless.

The essence of what we do – build financial plans for people with the goal being to allow them to do what they want to do, when they want to do it, and on their terms.

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37 Wealth

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37 Wealth

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