Peter Hassen is a seasoned executive specializing in team and athlete marketing, with over 20 years of experience in sports and media. Currently serving as the Chief Executive Officer of NILENT, Peter advocates for student-athletes through educational programs focused on financial literacy and wellness. Previously, Peter held key leadership roles, including Vice President of Marketing for the Chicago Blackhawks, where they played a pivotal role in transforming the franchise into a three-time Stanley Cup champion and achieving recognition for the "greatest turnaround in sports business history." Peter’s expertise includes brand building, corporate partnerships, and innovative marketing strategies that drive visibility and revenue growth. Additionally, Peter is pursuing a Master of Arts in Sports Marketing at Central Michigan University.
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