The 3in4 Association (3in4) operates as a nonprofit 501(c) (6) corporation and the 3in4 Need More campaign is a public service of the 3in4 Association. The campaign is the awareness and education component for the association. Members of the campaign cross all industries, genders and age groups.
 
The movement is nationwide and its organization is exclusively dedicated to promoting the importance of planning for long term care needs. The campaign also supports an online platform located at www.3in4needmore.com. The platform supports consumer plan development via long term care focused products and services that should be considered in long term care planning. The platform also provides awareness support for long term care planning specialists.

The 3in4 Need More campaign is dedicated to raising awareness of the importance of planning for ones long term care needs. The campaign utilizes multiple marketing strategies in order to increase awareness nationally. These strategies are applied by producers, agencies, carriers and strategic partners in order to help reach this goal and solidify the importance of the campaign message.

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